Consumers' trust in the Food and Beverage industry has significantly decreased in recent years, as indicated by the Edelman report in 2021. This decline can be attributed to various factors, including insecurities related to political situations, climate change, worker shortages, increased health concerns, and the insecurity of food supply chains.
To counteract this trend, companies must address the growing demand for greater accountability and transparency. A NielsenIQ report reveals that two-thirds of shoppers prioritize ingredient transparency and would switch from their usual brand to a new one if it provided additional product information beyond basic nutrition facts. Many companies have already recognized this trend and are leveraging technological solutions to offer more transparent and trustworthy products to their customers.
Undoubtedly, achieving higher levels of transparency will require closer relationships with suppliers to obtain adequate data. Furthermore, since the recent insecurities impact not only consumers but also food and beverage manufacturers, there is a need for stable and agile supply chains to meet all their requirements.
Thanks to our production methods, our supply chain is traceable and transparent - furthermore, it remains stable and unaffected by seasonal weather changes. Moreover, its flexibility allows for easy scalability to accommodate increases in demand. Check the graphic below to see Chromologics's supply chain and how it compares to other commonly used colorants.
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